The team

We are a team full with energy and great passion for this mission.

Elena Petukhovskaya

Founder and CEO

Highly accomplished senior executive with 25 years reputable track record providing leadership within a dynamic FMCG business environment.

+46(0)76 843 22 04

Hugo Wikström

Founder and VP

Three decades of innovation and growing businesses experience. Dedicated to finding entrepreneurial ways to drive sustainable food production. Excels in strategic development, finding new innovative business solutions, sales and marketing.

+46(0)70 534 30 01

Eva-Lena Blomqvist

Advisory board member

PhD and sustainable development strategist. Over 25 years of expertise in the circular economy business environment.

+46(0)70 323 55 20

Per-Johan Ahlzén

Advisory board member

PhD in chemistry with 30 years of experience from Swedish industry, the main part in the forest industry. Has a broad experience from areas such as process- and product development, environment, customer relations and general management.

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